The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. And celebrities are paid insanely by the most prominent brands. Her commercial success can be attributed to her wholesomeness and general likability. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. He also linked up withDietCoketo help further theFolds of Honor program. Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. Creative Content, That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. 4. They're not hard to find. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. Check out this video that highlights a variety of celebrities who have had endorsement deals, and the sales results for their brand partners. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. The company reportedly paid her $12 million, plus sales incentives. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. Total Following: 3.9 million. Jennifer Aniston. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. Topics: Celebrity Partnership . The 2015 Fedex Cup winner has been featured across television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. 01/19/2022. She even wants her dad to sign up for one. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. But instead of placing jolly old Saint Nick in his red costume center stage, the . Revenue . More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. Some celebrities may choose to invest actual dollars into a brand and get behind it. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. Both were ranked in top 10 within CelebrityZ's ranking in . hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. 02:40 - Source: CNNBusiness. But in 2013, he renegotiated, according to a report at the time from Reuters. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. 1 3. Cameron Diaz for Coca-Cola. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. Sales have certainly improved thanks to these investments and subsequent endorsements, so we will have to see what is in store for Aquahydrate - but if we've learned anything from celebrity investments in beverages, things are certainly looking promising for the water brand. How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. The company reportedly paid her $12 million, plus sales incentives. David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Sustainability. The Coca-Cola Bottling Company's efforts to do a good deed in Texas weren't met by the kind of PR results any company would expect in a crisis. Powerade vs. Gatorade. In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. Please try again later. A post shared by Joey Logano (@joeylogano). Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. Sign up for our daily newsletter for the latest financial news and trending topics. Endorsement Fees For Top Indian Cricketers. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. Pepsi. This lightweight appliancecould be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. Diet Coke vs. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Key player in the leadership and transformation of Coca-Cola Freestyle, an innovative, connected touch-screen fountain dispenser which allows consumers to . Thishasmade her hundreds of millions of dollars in profit. report at the time. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. Soft drinks, energy drinks, different product lines. Shes earned $157.5 million since 2011. Coca Cola vs. Pepsi both have seen competing in the battleground fighting to be on top in consumer preference list using myriads of tactics and strategies including product innovation, coupons, celebrity endorsements etc. Brand Endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRAND COCA-COLA Page 3 In this paper, we will focus on the issues relevant for middle-market soft drink companies, dened as soft drink producers or bottlers with an annual turnover of $500 million to $2 billion USD. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. 6. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. restrictions, which you can review below. . Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. But, Michelle Wie has made millions off of endorsements. Find us online at HollywoodBranded.com. When Brad Pitt signed a deal with Chanel No. Most celebrities are happy to admit that they do endorsements because they require a small amount of work and pay handsomely. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. ATLANTA-- (BUSINESS WIRE)-- The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . Shaquille ONeal is no stranger to endorsements. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. In 2005, she renewed the deal. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that . She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Add to Wish List. $4.95. Salton electric grills were obscure until they became Foreman Grills. This squad of athlete influence holds a combined social following of over 177+ million. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Coca-Cola vs. PepsiCo. The Shake It Off singer has had some of the best endorsement deals. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. And that's what keeps these celebrities in millions. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. According to a report from CBS News, the latter contract alone earned her $3 million a year. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. Strategic Partnerships, Many top artists have been in the studio during the pandemic. Rob Lowes DirecTV commercials are wonderful examples of this niche. A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. Add to Cart. When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. The bigger the star, the more it earns through brands. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. Instead it was mocked repeatedly. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! But, this might be small change compared to how much her fashion empire brings in. Most notable endorsement: Diet Coke - $26 million. Your email address will not be published. . Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. . Andy Garcia. Sorry, something went wrong. Top athletes in the world make money through Endorsement deals, appearance fees. Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . Sports Marketing. Coca-Cola is a very famous multinational beverage company of America. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Curtis Jackson, a.k.a. King Khan is perhaps the most visible actor on television! To that end, most Stacker stories are freely available to as well as image rights, data visualizations, forward planning tools, Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. No woman in sports earns more than tennis superstar Serena Williams. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Holly Hunt. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . According to the publication, this move upset Kanye West, who has his own deal with Adidas. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. One of those athletes is the former NFL star, Peyton Manning. LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. Spieth has held his sponsorship deal with Coca-Cola since 2016. The years-long partnership started in 2013 and went through 2016. Coca-Cola Packaging Evolution. But, this might be small change compared to how much her fashion empire brings in. Shes earned $157.5 million since 2011. To publish, simply grab the HTML code or text to the left and paste into In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. A survey records that there are more than 1.8 billion consumers of Coca-Cola products per day. No woman in sports earns more than tennis superstar Serena Williams. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Related: Which Athletes Earn the Most Per Hour? Welcome back! Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. by Sam Weber | Nov 18, 2020 | Endorsements & Sponsorships | 0 comments. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. Cristiano Ronaldo is very particular about the brand he promotes and endorses. Coca-Cola Silver Bottle Opener . Since celebrated his10th anniversarywith theCoca-ColaRacing family back in 2018, Logano appears just as committed to the brand now as when he first started. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. Please try again. . Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . The brand hassponsoreda live in-car camera during theNASCARPlayoffs and created acustombottlefor Wallace. AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference Burt Reynolds. TV: On Thanksgiving Day 1950 American . In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. "Coca-Cola, ugh," he said. In fact, sales jumped 168% after her investment was announced.