Uncle Bens Original Converted Long Grain Rice helps support a healthy heart and a balanced diet. The pancake syrup brand Mrs. Butterworth's known for its matronly woman-shaped bottle will undergo a "complete brand and packaging review," a spokesperson for Conagra Brands said Wednesday. Butterworths was really architected to resemble a loving grandmother, but we can understand how some people may view it differently, may find it offensive, Conagra CEO Sean Connolly said on Jim Cramers Mad Money shortly after announcing the brand review. On Wednesday, June 17th, Conagra Brands issued a statement to address their decision to rebrand Mrs. Butterworth. Free shipping for many products! Rice thats grown organically takes up arsenic the same way conventional rice does, so dont rely on organic to have less arsenic. If they concluded that Mrs. Butterworths bottle isnt really racist enough to change, explaining that to Black and Brown communities it said it stood in solidarity with would be incredibly awkward, at best. Then I use some of the syrup but only about an 1/8 cup. The company said it doesnt know what the changes will be or when theyll happen. A 15-year-old Indiana girl named Shayla Doty and a 44-year-old woman named Cynthia Harmon won the contest and will each get $500 and a year's supply of Mrs. Butterworth's syrup. Questions raised over Uncle Bens rice and Mrs. Butterworths syrup Quaker Oats said it will change the name and marketing for Aunt Jemima pancake mix Then in rapid succession Wednesday, the owners of Uncle Ben's, Mrs. Butterworth's and Cream of Wheat said their products' packaging also would be reviewed. Kosher. We use cookies. One of the latest brands to take action is Mrs. Butterworths which follows in the footsteps of Quaker Oats and Uncle Bens. We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.. Sign up here. Find many great new & used options and get the best deals for Sugar Free Syrup 24 Ounce BRAND NEW at the best online prices at eBay! How would you describe an honorable person? 2023 Advance Local Media LLC. Powered and implemented by FactSet Digital Solutions. Flipboard. Rudy Sanchez is a product marketing consultant based in Southern California. Legal Statement. I like MY pancake syrup served out of a bottle that is a LITERAL RACIST TROPE. -Ben Stein, someone quipped. 24 fl oz UPC: 0064420979129. So thick. Are they getting rid of Uncle Bens Rice? Still, the company's image with its Black servantorigins has come under fire for perpetuating racist stereotypes. We will be part of the solution. Mrs Butterworths Syrup Bottle Glass Amber Lot Of 2 Vintage. Since we are constantly improving our products, ingredients may change. Rinsing the rice removes any debris, and most importantly, it removes the surface starch that otherwise causes the rice to clump together or get gummy as it cooks. WebMrs. And still just as sweet! Like Aunt Jemima and Uncle Bens, Conagra is the latest company to face a racial reckoning amid the current conversation about systemic racism in America. The company added: We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values. WebMrs. Quaker Oats announces Aunt Jemima rebranding, acknowledges that the face of the brand was 'based on a racial stereotype'. 5.0 out of 5 stars Sugar Free Mrs. Butterworth's Tastes Like Full Sugar Syrup Reviewed in the United States on March 12, 2021 Flavor Name: Sugar Free 24 Oz Verified Purchase Mrs. Butterworths first name was revealed during a contest Guess The Name back in 2009. We will be part of the solution. The marketing shift comes at a time when big brands face increasing pressure to increase diversity efforts and combat racism in the wake of the police killing of George Floyd in Minneapolis. Aunt Jemima, yummy, pancake syrup. Mrs. Butterworth's Sugar Free Pancake Syrup 24 oz Product details Is Discontinued By Manufacturer : No Package Dimensions : 11.4 x 8.4 x 6.7 inches; 1.5 Pounds Item model number : 064420929047 UPC : 644209290475 ASIN : B0057FT572 First, Quaker Oats said it would retire Aunt Jemima from packaging on its brand of syrup and pancake mixes, acknowledging its prior work to update the character was "not enough." Drain the rice and rinse thoroughly with fresh water. WebEmma Butterworth passed away in 1996 in at 34 years old. Mrs. The face on the box is not Bens, though. The news comes one day after parent company PepsiCo announced a $400-million set of initiativesto lift up Black communities over the next five years. After decisions by Aunt Jemima and Uncle Bens to overhaul their imaging in the wake of renewed calls for racial equality, Conagra Brands announced Wednesday it has begun a complete brand and packaging review on Mrs. Butterworth's.. Great rice deserves something special Our authentic Chinese Style Rice is made with carefully selected red peppers, chillis and chives (and a bit of Uncle Bens know-how). The talking bottle in TV commercials was played by a white actress. Name a More Classic Pairing Than Maple Syrup and Pancakes. It makes us all look bad., In June 2020, Quaker Oats announced Aunt Jemimas retirement, saying the characters origins are based on a racial stereotype.. WebMrs. you continue to review the list of ingredients on the package prior to. WebMrs. We will continue the conversation by gathering diverse perspectives from both our organization and the black community to further evolve the brand and make it one everyone can be proud to have in their pantry. The unique shape of the Mrs. Butterworth's bottle fulfills which objective of packaging? The pancake syrup brand Mrs. Butterworth's known for its matronly woman-shaped bottle will undergo a "complete brand and packaging review," a spokesperson for Conagra Brands said Wednesday. Since theyre microwavable, theyre ready in just 90 seconds. He is mainly involved in weightlifting. She played a character called Prissy in the 1939 movie Gone with the Wind. Thelma has appeared in movies and TV programmes between 1939 and 1989 and won a daytime Emmy award for her role in ABC Afterschool Specials in 1980. Manufacturer : Conagra. of new cinnamon and vanilla syrup Conagra might have painted itself into a corner by initially recognizing how some consumers perceive the packaging as racist. Butterworth'sUncle Ben's. Are the Washington Redskins next? The bread I use is 2 slices for 20 carbs. Mrs. Butterworths Cinnabon Bakery Inspired Syrup offers the signature taste of Cinnabon in a new pancake syrup. CLEVELAND, Ohio -- Mrs. Butterworths will undergo a brand review, its parent company, Conagra Brands, announced Wednesday. In a statement to Fox News, the brand said that Mrs. Butterworth's is intended to evoke the images of a loving grandmother. However, Conagra acknowledged that the packaging might be problematic. She remained the voice behind the brand for many years. The Mrs. Butterworth's brand, including its syrup packaging, is intended to evoke the images of a loving grandmother. 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. CLEVELAND, Ohio -- Mrs. Butterworths will undergo a brand review, its parent company, Conagra Brands, announced Wednesday. When the company was founded in 1893, the man on the package was originally identified as Rastus, a name that became associated with racist stereotypes. Though there have been debates over Mrs. Butterworths race, some have associated the shape of the brands syrup bottles with the offensive"Mammy" racial caricature of stereotype for Black women. Buy Now. Butterworth's Sugar Free Syrup, 24 fl oz: Kosher syrup is sugar-free and comes in a 24 fl oz bottle; Simply delicious with pancakes and waffles; Rich and thick flavor; 90% fewer calories than regular syrup; Fat-free syrup is low in carbohydrates; Signature bottle; Sweet way to start the day Her name is Joy. Rice is easy to cook once you become comfortable with it. ", Cream of Wheat packaging under review:B&G Foods says Cream of Wheat packaging with smiling Black chef under 'immediate review', First Aunt Jemina, now Uncle Ben's:Rice brand plans to 'evolve' and change 'visual brand identity', Follow USA TODAY reporter Kelly Tyko on Twitter:@KellyTyko. Its pre-cooked and dehydrated losing much of its nutritional value including fibre and micro-nutrients in the process. I used to have this fantasy when I was 7 or 8. Ive been using pure maple syrup for years, despite the price. THE BEET Mrs. Butterworths announces line of new syrup options The new lineup includes collaborations with Jack Daniels and Chips Ahoy. Web1 / 127 Mrs. Butterworth's syrup comes in a bottle shaped like a woman. Its Conagra-owned counterpart, Mrs. Butterworth's, is undergoing a brand and packaging review, a spokesman told Forbes. But so far, theres been little change to the brand, while other CPG brands have refreshed their branding to remove racist imagery. We will be part of the solution. As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers expectations. The Aunt Jemima brand was formed in 1889 after owners Chris Rutt and Charles Underwood developed the pancake mix. The pancake syrup company Aunt Jemimaischanging its name and imaging in the wake of renewed calls for racial equality. "We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand," saidKristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, in a statement sent to USA TODAY. WebAvailable in convenient squeeze bottles, Mrs. Butterworths Original syrup is deliciously thick and rich. All rights reserved. Package Dimensions : 12.32 x 8.54 x 6.5 inches; 8.35 Pounds. Two (2) Vintage Mrs. Butterworths Amber Glass Syrup Bottles. When hes not writing or helping clients improve their products, hes either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokmon Go. You've successfully subscribed to this newsletter! This item: Mrs. Butterworth's Syrup, Original, 128 Fl oz $13.36 ($0.10/Fl Oz) Birch Benders Webmrs butterworth syrup crystallized. There was a problem completing your request. We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworths,Conagra Brands Communications Manager Dan Skinner told Forbes. Mrs. Butterworths 24-oz syrup moved from glass to a three-layer polypropylene bottle starting August 2. Heres what we found. Item 1 of 2 is selected. SUBWAY CUSTOMERS UPSET AFTER TWO SANDWICHES ARE REMOVED FROM MOST LOCATIONS, In a statement to Fox News, the brand explained Mrs. Butterworth's is intended to evoke the images of a loving grandmother. However, Conagra notes the packaging may be problematic. Anyone? bottles) See ingredients, nutrition, and other product information here. Racial stereotypes:Eskimo Pie, Aunt Jemima, Uncle Ben's and Cream of Wheat are changing. Brands like Aunt Jemima, Uncle Bens, Cream of Wheat, and the Washington Redskins rebranded to remove their blatantly obvious racist branding. Butterworth's Sugar Free Syrup, 24 fl oz: Kosher syrup is sugar-free and comes in a 24 fl oz bottle; Simply delicious with pancakes and waffles; Rich and thick flavor; 90% fewer calories than regular syrup; Fat-free syrup is low in carbohydrates; Signature bottle; Sweet way to start the day In the early 1980s many food manufacturers started using it instead of sugar as a cost cutting measure. WebHigh fructose corn syrup (HFCS) is a highly processed ingredient manufactured from surplus corn, and yielding a cheap replacement to table sugar. At the time, Andy Reichgut, vice president of marketing at Pinnacle Foods, explained that people questioned the brands identity following TV commercials which is why they decided to reveal Mrs. Butterworths real name. Quaker hasnt said yet what brand or image will replace Aunt Jemima, but that announcement is expected this fall. Reg. Earlier Wednesday, Quaker, a PepsiCo subsidiary, announced thatwill retirethe logo of Aunt Jemima, an older black woman who has long been a staple on its products. All rights reserved (About Us). A more cynical conclusion is that Conagra announced Mrs. Butterworths brand review at the same time as other racially insensitive brands but ultimately decidedquietlyto make no changes. Contains one 24-ounce bottle of Mrs. Butterworth's Original Thick and Rich Pancake Syrup; Nutritional Information. 6 Are they getting rid of Uncle Bens Rice? Lets work together to progress toward change., FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS, Earlier Wednesday, Quaker Oats announced it would be undergoing a complete rebranding for its Aunt Jemima products to make progress toward racial equality.. Fun stories about food, relationships, the great outdoors and more. The character on the box was brought together and inspiredby a Black storyteller and cook namedNancy Green, according to the company's website. or redistributed. WebEmma Butterworth passed away in 1996 in at 34 years old. Conagra Brands, owner of Mrs. Butterworth's, says it has "begun a complete brand and packaging review" of the syrup brand. The Mrs. Butterworth's brand, including its syrup packaging, is intended to evoke the images of a loving grandmother, Conagra Brands said in a statement Wednesday. Its heartbreaking and unacceptable that racism and racial injustices exist around the world. He continued, But, I prefer when it was a black person, showing their incredible skill at making pancakes. Uncle Bens Rice will change its name to Bens Original and remove the image of a smiling, grey-haired black man from its packaging. But brands also started to consider the elements of their identity with racist origins. ASIN : 2023 FOX News Network, LLC. This material may not be published, broadcast, rewritten, or redistributed. Uncle Ben was the name of a fictional character, first used in 1946, as a reference to an African-American Texan rice farmer. First, Quaker Oats said it would retire Aunt Jemima from packaging on its brand of syrup and pancake mixes, acknowledging its prior work to update the character was "not enough." When did Mrs Butterworth stop using glass bottles? Telling consumers youre listening is great, but communication and transparency would go a long way in showing sincerity and solidarity. Conagra Brands, which owns the Mrs. Butterworth's line of syrups -- bottled in the shape of a woman -- and pancake mixes, announced Wednesday that it has begun $12.60 + $12.70 shipping + $12.70 shipping + $12.70 shipping. WebMrs. When Dwight Eisenhower gave the Atoms for Peace speech what constructive use of nuclear energy was he introducing? oz. EconomyPoliticsAunt JemimaMrs. It is urgent to expunge our public spaces of a lot of these symbols that for some people are triggering and represent terror and abuse, he added. Giving rice a bit of time under clean water also gets rid of the surface starch because that could make the rice clump together or give it a gummy texture (via The Kitchn). In July 2020, Conagra also announced it would conduct a brand review for Mrs. Butterworths, acknowledging that consumers could see the packaging, particularly its signature syrup bottle silhouette, as racist. Thats because theyre precooked, so you just have to heat them up and serve them with your favorite recipe or rice meal. It's not as bad as you would think. A prime example of When you dont know the context and history behind a conversation you should just STFU and listen,' one person wrote. Its unclear if Mrs. Butterworths brand review is still ongoing, what conclusions Conagra reached, or what changes they intend to make. Butterworths Pancake Syrup as it is so thick and rich, gluten-free and vegan. If you continue to use the site, we will assume that this suits you. We use our own and third-party cookies to improve your experience and our services, and to analyse the use of our website. It's heartbreaking and unacceptable that racism and racial injustices exist around the world. Enjoy the thick, rich, and buttery taste of Mrs. Butterworth's syrup in Original, Lite, and Sugar Free varieties. According to the brands website, its product was named after a well-known and successful Black rice farmer from Texas. The Mrs. Butterworth's brand, including its syrup packaging, is intended to evoke the images of a loving grandmother. Its an image that harkens back to the antebellum plantation Aunt Jemima is that kind of stereotype, is premised on this idea of Black inferiority and otherness, stated Richardson. Shopperswill start to see new packaging at the grocery store without the Aunt Jemima image in the fourth quarter of this year. This change is the first step in a national plan to The change follows through on a pledge its owner Mars Food made in June to review the brand amid global protests over police brutality and racism. Conagra Brands, owner of Mrs. Butterworth's, says it has "begun a complete brand and packaging review" of the syrup brand. WebMrs. However, because of the dark color and granny shape of the bottle, Mrs. Butterworth was commonly perceived as a black stereotype. 2 When did Mrs Butterworth stop using glass bottles? After people started asking about the first name of the syrup icon, Mrs. Butterworth's launched a contest asking readers to guess the name. Mrs. Butterworths syrup first hit shelves in 1961, according to the companys Conagra Brands, which owns the Mrs. Butterworth's line of syrups -- bottledin the shape of a woman -- and pancake mixes, announced Wednesday that it has begun a complete brand and packaging review of the breakfast staple. Quaker Oats announces Aunt Jemima rebranding. After peoplestarted asking about the first name of the syrup icon, Mrs. Butterworth's launched a contest asking readers to guess the name. The intent of this type of packaging is to transfer critical brand messages quickly through design cues since many competitor syrup brands come in teardrop-shaped bottles. 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Only Conagra can say why it continues to sell its thick and rich syrup in the same bottle that has been criticized for years (Dieline reached out multiple times to Conagra regarding Mrs. Butterworths brand review and has not received a response). Mrs Butterworth stop using Glass bottles takes up arsenic the same way conventional does. With fresh water their branding to remove their blatantly obvious racist branding first... You become comfortable with it dont rely on organic to have this fantasy when I was 7 or.! Cpg brands have refreshed their branding to remove their blatantly obvious racist branding Original thick and rich is Butterworths. In convenient squeeze bottles, Mrs. Butterworth 's brand, including its packaging... Suits you servantorigins has come under fire for perpetuating racist stereotypes a More Classic Pairing Than syrup..., grey-haired Black man from its packaging to consider the elements of their identity with racist origins and Cream Wheat. 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